On 19th June, in time for Pitti Immagine, the amazing Luisa Via Roma will launch the Mutewatch. Come by and say hi me, Malin, I’ll be present! This Florence-based store has been named a “champion of emerging and avant-garde designers” by The Independent and is one of the best luxury shops in the world – whether you’re looking for Balmain, Oscar De La Renta or YSL, you can be sure to find it in this magnificent 1930′s building. Their website has 3 million unique visitors per month and we’re honoured to start our collaboration with them!